[Company analysis] Cyber Agent, Inc. (サイバーエージェント)

「Cyber Agent, Inc. (サイバーエージェント)」focuses on "Ameba Blog" related business and Internet advertising business. Originally it was founded as an Internet advertising agency, but now they are also conducting media and game businesses. The number of consolidated employees is approximately 5,282.

 

1. Company Profile

2. Summary and Features

3. Major Business

4. Financial Information

 

 

 

1. Company Profile

 

※Unit is JPY million, as of 2019

Company name	Cyber Agent, Inc.
Company name (Japanese)	サイバーエージェント
Date of establishment	Wednesday, March 18, 1998
Headquarters location	〒150-0042 東京都渋谷区宇田川町40番1号 Abema Towers
Capital	7,203
Consolidated sales	419,512
Consolidated operating profit	30,163
Consolidated total assets	226,351
Consolidated capital	109,250
Capital adequacy ratio	48.3%
Consolidated number of employees	5,282

 

 

 

2. Summary and Features

 
「Cyber Agent」was launched in March 1998 by employees of「Intelligence(インテリジェンス)」, which was the predecessor of「Persol Career Co., Ltd.(パーソルキャリア)」, a staffing agency. Therefore, at the time of its founding, they had an office inside the「Intelligence」. Then, they decided to enter Internet advertising business. In cooperation with「On the Edge」, they started the "Cyberclick" service, which is a click-type banner advertisement, in July 1998.

  

In the media business, they launched various services such as the celebrity blog "Ameba Blog" , the community service "Ameba Pig", the game video platform "OPENREC.tv", the paid membership live video service "FRESH LIVE", Internet TV stations "abemaTV". 「Cyber Agent」has provided social media services that respond to the changing times.

 

From May 2009, this compnay started the game business. From October 2018,「Cyber Agent」established「CA Animation」and decided to jump into the animation production business. It seems that this company company plans to make an original animation in-house and use its source to the game development. In addition, cooperation with "abemaTV" also can be expected.

 

The feature of「Cyber ​​Agent」is its business development speed. They are very open-minded in conducting M & A and open new business in-house. In addition this company aims for lifetime employment, which is unusual for IT companies. Current main business of「Cyber ​​Agent」is “AbemaTV” . Due to the nature of the television business, a huge amount of investment is required for program production and casting, so it is still in the red.

 

 

 

3. Major Business

 

■ Advertising business
As for the Internet advertising business alone, in 2018, sales were 208.1 billion yen, which is one of the largest in the Internet advertising industry in Japan. Recently, smartphone-related advertising business has grown significantly.

■ Game business
The game industry is relatively volatile, and the game business of「Cyber ​​Agent」is also affected by it. However, the business is growing every year by strengthening the operation of existing game titles and actively developing new games.

■ Media business
This is a business centered on "AbemaTV", which opened in April 2015. Currently, it has about 25 channels and produces programs in various genres such as dramas, news, variety programs, and animations.

■ E Sports business
「Cyber ​​Agent」is holding the largest event in Japan at E Sports, and at the same time operates a game video transfer platform. They also broadcast a game channel on "amebaTV".

■ Matching service
It is a business that started in 2014, and offers various services, including the "birth of Tapple(タップル誕生)", which has now surpassed 2.5 million members.

 

 

 

4. Financial information

 

※Unit is JPY million

		2016	2017	2018
Consolidated sales		310,665	371,362	419,512
Consolidated operating profit		36,790	30,700	30,163
Consolidated total assets		156,597	164,009	226,351
Consolidated net assets		92,614	98,785	109,250
Breakdown of sales	Media business	13,332	19,057	24,728
	Game business	121,740	139,775	146,154
	Advertising business	164,862	193,565	228,442
	New investment business	1,748	6,790	4,263
	Others	8,980	12,173	15,922